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Strategy Mapping For the Executive Team


People make or break organisations, regardless of what the strategy or the leaders say. The greatest tension between the HR department and organisation leaders is working out how to align every single individual as an important contributor to the...
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CRM and improving order fulfillment...


As I’ve touched on in previous posts, the art of getting value out of CRM is to embed key business processes within the technology. While a lot of attention gets paid to sales and marketing processes, ‘downstream’ areas, such as order fulfilment,...
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Analytics in Latin America


If you run an e-commerce site or use AdWords to direct traffic to your business' webpage, chances are you're interested in knowing what visitors to your site are clicking on, what content interests these potential customers and what avenues brought...
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Click-to-Buy expands to 8 new countries


Whether you come to YouTube to watch a specific video, discover related content, or engage and interact with people and videos from all around the world, our goal is to put you in control of your online video experience. This means making it easier...
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Did I call it wrong?


Back in October I made a very downbeat assessment of the state of the economy and its impact on the CRM industry. While I winced hugely when Joel Spolsky announced the end of the tech recession back in February, a straw poll of vendors suggests that...
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Adobe Embraces the Cloud - Hazy Days Ahead for Mic


Yesterday Adobe announced Acrobat.com - a new set of collaborative apps available online that allow users to create and share documents and PDFs, host web meetings and much more. The announcement received significant attention from the press and...
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