Marketing Channel Management

Though del.icio.us is such a popular place for saving bookmarks, it is still not friendly enough for use on cell phones or mobile devices.

For instance, it takes a minimum of four steps if you were to save a web page from BlackBerry browser on to delicious bookmarks - copy the page address to clipboard, open delicious post page, paste the URL from clipboard and finally click submit.

Now a really simple workaround to this ‘delicious’ problem is email. Most mobile browsers make it extremely easy for you to share web pages via email so if it were possible to connect this email message with our delicious account, the problem would be solved.

That’s were ping.fm enters the scene.

1. Setup a free account - ping.fm just opened their gates for public.

2. Now associate your delicious account with your ping.fm account via this network.

3. Get your secret post email address here and add it to your mobile address book.

4. Compose a new email on your mobile phone, type @de in the message body and paste the URL. Send and you link will appear in delicious within seconds. Simple.

Now see how the workflow changes - you open a web pages inside BlackBerry browser, press P (Send Address, Email) to compose a message and send it your ping.fm account.

If your mobile carrier supports SMS to e-mail, you may also post.to delicious by sending an SMS text message. And if you staying online via Google Talk or Yahoo! Messenger, you can even save links to delicious via IM as in this screenshot - just remember to add @de before the link.

I find this easy and much quicker than saving links via the regular delicious website where you need to be logged in before posting.