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Campaign Management

Research marketing campaign management. Get tips for starting an email marketing campaign within your organization, read the latest marketing campaign management news and get campaign management help from industry experts. See which enterprise marketing software products analysts ranked highest in the latest research reports. Get expert advice on choosing CRM software for marketing campaign management and learn how to enter marketing campaign data in CRM. Find out about managing marketing campaigns and read best practices for campaign management in marketing. Access chapters from marketing books for information on implementing and managing successful marketing campaigns.

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Cross Salesforce.com and Amazon S3?


You get Appirio Cloud Storage for Salesforce.com, a new SaaS offering from Appirio that taps Amazon S3 to extend the storage capabilities of Salesforce.com. (We toyed with calling it SalAmaForce3 but didn't really see that...

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How Technology Is Costing Companies Billions


This is the story of a very expensive customer loyalty program that worked flawlessly for two decades only to be derailed by several remarkable misuses of...

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