Search Content


Featured Content


Content Categories



Campaign Management

Research marketing campaign management. Get tips for starting an email marketing campaign within your organization, read the latest marketing campaign management news and get campaign management help from industry experts. See which enterprise marketing software products analysts ranked highest in the latest research reports. Get expert advice on choosing CRM software for marketing campaign management and learn how to enter marketing campaign data in CRM. Find out about managing marketing campaigns and read best practices for campaign management in marketing. Access chapters from marketing books for information on implementing and managing successful marketing campaigns.

Related Marketing Channel Management Articles

Why implementing CRM may or may not be easy....


I was asked this week what the pit-falls were of implementing CRM technology. This is the sort of question that can tempt you into gushing out a long list of potential hazards, but, when you come to think about it, for many, maybe most people there...

Read more about Why implementing CRM may or may not be easy.......

Crowdsourcing the Terror Response to Mumbai


The disheartening events in Mumbai have saddened me. Most people, whether they align with India on substantiative issues, would agree that terror is not an acceptable route to meeting one's objectives. While this mayhem went on and I tried to keep...

Read more about Crowdsourcing the Terror Response to Mumbai...