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Campaign Management

Research marketing campaign management. Get tips for starting an email marketing campaign within your organization, read the latest marketing campaign management news and get campaign management help from industry experts. See which enterprise marketing software products analysts ranked highest in the latest research reports. Get expert advice on choosing CRM software for marketing campaign management and learn how to enter marketing campaign data in CRM. Find out about managing marketing campaigns and read best practices for campaign management in marketing. Access chapters from marketing books for information on implementing and managing successful marketing campaigns.

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Smarter shopping on smartphones


This weekend my wife and I went shopping for a birthday present for our 5-year-old nephew, and as usual we were looking for a gift at the last minute. We found ourselves in the toy aisle of a local store, unsure what to buy or how much these toys...

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Say Goodbye to Done


I found this recent paper published by the Nokia Research Center (via Putting People First) an extremely interesting read. It echoes and builds on some thoughts I’ve been having recently about mobile user experience and interaction design....

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