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Marketing Automation

Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.

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Most Useful Web Applications for 2008


As we bid adieu to 2008, let’s looks at some useful web applications that really made an impact. All these apps are available online for free and require no...

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Traditional CRM vendor fights back


Traditional CRM vendor fights back by integrating SharePoint, Outlook.  Microsoft may be engaged in a price war with Salesforce.com, but traditional server-based CRM vendors have hardly rolled over and cried uncle.  Today, CDC Software announced...

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